User Experience for digital products is about designing meaningful and relevant experiences for users when they interact with digital interfaces such as websites, apps, or software.

UX encompasses all aspects of a user’s interaction with the product, including its look, feel, and usability. The goal is to create products that are not only functional and easy to use, but also enjoyable and engaging.

With a clear understanding of user needs and a well-designed prototype based on UX research, the development process can be more streamlined and efficient.