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F. Chierichetti, R. Kumar, and P. Raghavan. Proceedings of the fourth ACM international conference on Web search and data mining - WSDM \textquotesingle11, page 257-266. ACM Press, (2011)However, a variety of evidence suggests that users’ scan of pages is not in this row-major order. Rather, their eyes tend to traverse the page in a triangular trajectory, with some randomness 20, 19, 9; see Figure 1. Such“non-linear” eye traversals are common even in page layouts other than the rectangular matrix 8, 3..
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