%0 Journal Article %1 journals/anor/KaulAKJ18 %A Kaul, Arshia %A Aggarwal, Sugandha %A Krishnamoorthy, Mohan %A Jha, P. C. %D 2018 %J Ann. Oper. Res. %K dblp %N 1-2 %P 317-359 %T Multi-period media planning for multi-products incorporating segment specific and mass media. %U http://dblp.uni-trier.de/db/journals/anor/anor269.html#KaulAKJ18 %V 269

@article{journals/anor/KaulAKJ18, added-at = {2023-03-15T00:00:00.000+0100}, author = {Kaul, Arshia and Aggarwal, Sugandha and Krishnamoorthy, Mohan and Jha, P. C.}, biburl = {https://www.bibsonomy.org/bibtex/2339b236bb9264c1af5f5990ae2c27f6c/dblp}, ee = {https://doi.org/10.1007/s10479-018-2771-9}, interhash = {0bbb87daf208e265dc8209c7c1665f92}, intrahash = {339b236bb9264c1af5f5990ae2c27f6c}, journal = {Ann. Oper. Res.}, keywords = {dblp}, number = {1-2}, pages = {317-359}, timestamp = {2024-04-08T10:56:08.000+0200}, title = {Multi-period media planning for multi-products incorporating segment specific and mass media.}, url = {http://dblp.uni-trier.de/db/journals/anor/anor269.html#KaulAKJ18}, volume = 269, year = 2018 }