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Multi-period media planning for multi-products incorporating segment specific and mass media.

, , , and . Ann. Oper. Res., 269 (1-2): 317-359 (2018)

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An integrated decision making model for the selection of sustainable forward and reverse logistic providers., , , and . Ann. Oper. Res., 273 (1-2): 607-650 (2019)Multi-period media planning for multi-products incorporating segment specific and mass media., , , and . Ann. Oper. Res., 269 (1-2): 317-359 (2018)A Fuzzy Multi-criteria Decision Model for Analysis of Socio-ecological Performance Key Factors of Supply Chain., , , and . SocProS (1), volume 1048 of Advances in Intelligent Systems and Computing, page 671-685. Springer, (2018)On the development of adoption of newer successive technologies using stochastic differential equation., , and . IEEM, page 1853-1858. IEEE, (2011)Optimal Promotional Effort Control Policy for Segment Specific New Product Growth., , , and . BIC-TA (2), volume 202 of Advances in Intelligent Systems and Computing, page 347-358. Springer, (2012)A Two Stage EOQ Model for Deteriorating Products Incorporating Quantity & Freight Discounts, Under Fuzzy Environment., , and . BIC-TA (2), volume 202 of Advances in Intelligent Systems and Computing, page 367-380. Springer, (2012)Promotional Resource Allocation for a Product Incorporating Segment Specific and Spectrum Effect of Promotion., , , and . BIC-TA (2), volume 202 of Advances in Intelligent Systems and Computing, page 429-442. Springer, (2012)A Carbon Sensitive Multi Echelon Reverse Logistics Network Design for Product Value Recovery., , and . SocProS (2), volume 259 of Advances in Intelligent Systems and Computing, page 883-903. Springer, (2013)A Goal Programming Model for Advertisement Selection on Online News Media., , and . SocProS, volume 236 of Advances in Intelligent Systems and Computing, page 1401-1419. Springer, (2012)Optimal Component Selection Based on Cohesion and Coupling for Component-Based Software System., , , and . SocProS, volume 236 of Advances in Intelligent Systems and Computing, page 1499-1512. Springer, (2012)