%0 Conference Paper %1 conf/pacis/ZhangWZ14 %A Zhang, Kem Z. K. %A Wang, Sasa %A Zhao, Sesia J. %B PACIS %D 2014 %E Siau, Keng %E Li, Qing %E Guo, Xunhua %K dblp %P 203 %T Effect of Brand Pereffect of Brand Personality on Brand Loyalty in Companies' Microblogs. %U http://dblp.uni-trier.de/db/conf/pacis/pacis2014.html#ZhangWZ14

@inproceedings{conf/pacis/ZhangWZ14, added-at = {2014-11-25T00:00:00.000+0100}, author = {Zhang, Kem Z. K. and Wang, Sasa and Zhao, Sesia J.}, biburl = {https://www.bibsonomy.org/bibtex/2e268ededd9065afbbeacf59e2648aa45/dblp}, booktitle = {PACIS}, crossref = {conf/pacis/2014}, editor = {Siau, Keng and Li, Qing and Guo, Xunhua}, ee = {http://aisel.aisnet.org/pacis2014/203}, interhash = {1134f9e7eed851144930c04349f34168}, intrahash = {e268ededd9065afbbeacf59e2648aa45}, keywords = {dblp}, pages = 203, timestamp = {2015-06-18T14:27:34.000+0200}, title = {Effect of Brand Pereffect of Brand Personality on Brand Loyalty in Companies' Microblogs.}, url = {http://dblp.uni-trier.de/db/conf/pacis/pacis2014.html#ZhangWZ14}, year = 2014 }