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Effect of Brand Pereffect of Brand Personality on Brand Loyalty in Companies' Microblogs.

, , and . PACIS, page 203. (2014)

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Understanding the Informational Social Influence of Online Review Platforms., , and . ICIS, page 71. Association for Information Systems, (2010)Enterprise Microblog as a New Marketing Strattegy for Companies: Enterprise Microblog Commitment and Brand Loyalty., , , and . PACIS, page 74. (2013)Exploring the Moderating Effect of Information Inconsistency in a Trust-Based Online Shopping Model., , , , , and . HICSS, page 1-9. IEEE Computer Society, (2010)Compulsive Smartphone Use: The Roles of Flow, Reinforcement Motives, and Convenience., , , and . ICIS, Association for Information Systems, (2014)Examining the effects of motives and gender differences on smartphone addiction, , , , , and . Computers in Human Behavior, (October 2017)Understanding Consumer Participation on Companies' Brand Microblogs., , and . MCETECH, volume 209 of Lecture Notes in Business Information Processing, page 125-137. Springer, (2015)Examining the Effects of Perceived Enjoyment and Habit on Smartphone Addiction: The Role of User Type., , and . MCETECH, volume 209 of Lecture Notes in Business Information Processing, page 224-235. Springer, (2015)Halo Effect on the Adoption of Mobile Payment: A Schema Theory Perspective., , and . MCETECH, volume 209 of Lecture Notes in Business Information Processing, page 153-165. Springer, (2015)How to Increase Users' Social Commerce Engagement? A Technology Attractiveness Model., , , , , and . HICSS, page 1-10. ScholarSpace / AIS Electronic Library (AISeL), (2017)Battles of mobile payment networks: The impacts of network structures, technology complementarities and institutional mechanisms on consumer loyalty., , , , and . Inf. Syst. J., 32 (4): 696-728 (2022)