Abstract
The use of online news compared with news use via traditional media is studied. In light of the niche theory and the theory of uses and gratifications, a medium survives, grows, competes and prospers by providing utility or gratification to consumers. From the data collected in a telephone survey, results showed that internet has a competitive displacement effect on traditional media in the daily news domain with the largest displacements occurring for television and newspapers. Moreover, there is a moderately high degree of overlap or similarity between the niches of the internet and the traditional media on gratification-opportunities dimension.
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