Article,

Competition Between the Internet and Traditional News Media: The Gratification-Opportunities Niche Dimension.

, , and .
Journal of Media Economics, 17 (1): 19 - 33 (2004)

Abstract

The use of online news compared with news use via traditional media is studied. In light of the niche theory and the theory of uses and gratifications, a medium survives, grows, competes and prospers by providing utility or gratification to consumers. From the data collected in a telephone survey, results showed that internet has a competitive displacement effect on traditional media in the daily news domain with the largest displacements occurring for television and newspapers. Moreover, there is a moderately high degree of overlap or similarity between the niches of the internet and the traditional media on gratification-opportunities dimension.

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