%0 Book %1 GVK021198624 %A Johannsen, Uwe %B Betriebswirtschaftliche Schriften %C Berlin %D 1971 %I Duncker & Humblot %K Image Markenimage Marketing Unternehmen %N 46 %T Das Marken- und Firmen-Image %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021198624&sourceid=fbw_bibsonomy %@ 3428023617

@book{GVK021198624, added-at = {2009-08-21T12:29:29.000+0200}, address = {Berlin}, author = {Johannsen, {Uwe}}, biburl = {https://www.bibsonomy.org/bibtex/21f724611c5a868ea1a6208ba6b275982/fbw_hannover}, interhash = {56c42457d88ec1386349a89332b13e0a}, intrahash = {1f724611c5a868ea1a6208ba6b275982}, isbn = {3428023617}, keywords = {Image Markenimage Marketing Unternehmen}, number = 46, pagetotal = {405}, ppn_gvk = {021198624}, publisher = {Duncker & Humblot}, series = {Betriebswirtschaftliche Schriften}, subtitle = {Theorie, Methodik, Praxis}, timestamp = {2009-08-21T12:29:29.000+0200}, title = {Das Marken- und Firmen-Image}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021198624&sourceid=fbw_bibsonomy}, year = 1971 }