%0 Journal Article %1 journals/jtaer/AliagasPM21 %A Aliagas, Irene %A Privado, Jesús %A Merino, M. Dolores %D 2021 %J J. Theor. Appl. Electron. Commer. Res. %K dblp %N 4 %P 811-827 %T Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames. %U http://dblp.uni-trier.de/db/journals/jtaer/jtaer16.html#AliagasPM21 %V 16

@article{journals/jtaer/AliagasPM21, added-at = {2023-08-28T00:00:00.000+0200}, author = {Aliagas, Irene and Privado, Jesús and Merino, M. Dolores}, biburl = {https://www.bibsonomy.org/bibtex/24a814b0824190e298bcff08e0bd011f4/dblp}, ee = {https://www.wikidata.org/entity/Q114029323}, interhash = {5e0a6302b1795d1b93890a3d3254b682}, intrahash = {4a814b0824190e298bcff08e0bd011f4}, journal = {J. Theor. Appl. Electron. Commer. Res.}, keywords = {dblp}, number = 4, pages = {811-827}, timestamp = {2024-04-08T15:27:13.000+0200}, title = {Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames.}, url = {http://dblp.uni-trier.de/db/journals/jtaer/jtaer16.html#AliagasPM21}, volume = 16, year = 2021 }