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Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames.

, , and . J. Theor. Appl. Electron. Commer. Res., 16 (4): 811-827 (2021)

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Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames., , and . J. Theor. Appl. Electron. Commer. Res., 16 (4): 811-827 (2021)Assessing Attitudes Towards Collaboration of Students in Self-directed Online Groups in Higher Education., and . HELMeTO, volume 1091 of Communications in Computer and Information Science, page 69-79. Springer, (2019)