%0 Book %1 GVK114936994 %B Advertising and consumer psychology conferences %C Lexington, Mass. u.a. %D 1983 %E Percy, Larry %E Woodside, Arch G. %I Lexington Books %K Marketing %N 1 %T Advertising and consumer psychology %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+114936994&sourceid=fbw_bibsonomy %@ 0669057665

@book{GVK114936994, added-at = {2009-08-21T09:59:23.000+0200}, address = {Lexington, Mass. [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/2f1bd8ea206971378ebaf0e2a33f5a63d/fbw_hannover}, editor = {Percy, {Larry} and Woodside, {Arch G.}}, interhash = {16c221a4247dde366d0d7ce7afcef79d}, intrahash = {f1bd8ea206971378ebaf0e2a33f5a63d}, isbn = {0669057665}, keywords = {Marketing}, number = 1, pagetotal = {XXIV, 400}, ppn_gvk = {114936994}, publisher = {Lexington Books}, series = {Advertising and consumer psychology conferences}, timestamp = {2009-08-21T09:59:57.000+0200}, title = {Advertising and consumer psychology}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+114936994&sourceid=fbw_bibsonomy}, year = 1983 }