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Mass Communication Research: An Old Road Resurveyed

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Public Opinion Quarterly, (1963)
DOI: 10.1086/267201

Аннотация

Mass communication has many ramifications and so, too, do the research studies that seek a better understanding of its characteristics and its place in our society. Here it comes under the scrutiny of an old hand at critical surveys of mass communication research, himself a discerning researcher.

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  • @jpooley

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