%0 Conference Paper %1 Kaske2012 %A Kaske, Fabian %A Kugler, Maurice %A Smolnik, Stefan %B System Science (HICSS), 2012 45th Hawaii International Conference on %D 2012 %K ROI KMControlling %P 3898--3907 %T Return on Investment in Social Media--Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations

@inproceedings{Kaske2012, added-at = {2015-10-19T16:13:47.000+0200}, author = {Kaske, Fabian and Kugler, Maurice and Smolnik, Stefan}, biburl = {https://www.bibsonomy.org/bibtex/2b73023b84ae4745427415491116ac050/baem}, booktitle = {System Science (HICSS), 2012 45th Hawaii International Conference on}, groups = {public}, interhash = {8543fea43457f8e4ecd34cbbfd04c4be}, intrahash = {b73023b84ae4745427415491116ac050}, keywords = {ROI KMControlling}, organization = {IEEE}, pages = {3898--3907}, timestamp = {2015-10-19T16:13:47.000+0200}, title = {Return on Investment in Social Media--Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations}, username = {baem}, year = 2012 }