%0 Book %1 GVK372570089 %A Richtsfeld, Edeltraud %C Stuttgart %D 2003 %I ibidem-Verl. %K E-Business Electronic_Commerce Internet Marketing Messung Werbeerfolgskontrolle Werbewirkung Werbung Österreich %T Werbeerfolgsmessung im E-Business %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+372570089&sourceid=fbw_bibsonomy %@ 978-3-89821-286-1

@book{GVK372570089, added-at = {2009-08-21T12:16:51.000+0200}, address = {Stuttgart}, author = {Richtsfeld, {Edeltraud}}, biburl = {https://www.bibsonomy.org/bibtex/2f4fb8c1545fbafcc3fbdadc3f61899fa/fbw_hannover}, interhash = {8e3744c8fed8bc225cbc9ed8143a135b}, intrahash = {f4fb8c1545fbafcc3fbdadc3f61899fa}, isbn = {978-3-89821-286-1}, keywords = {E-Business Electronic_Commerce Internet Marketing Messung Werbeerfolgskontrolle Werbewirkung Werbung Österreich}, pagetotal = {189}, ppn_gvk = {372570089}, publisher = {ibidem-Verl.}, timestamp = {2009-08-21T12:16:58.000+0200}, title = {Werbeerfolgsmessung im E-Business}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+372570089&sourceid=fbw_bibsonomy}, year = 2003 }