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%0 Conference Paper
%1 conf/kdd/ChengZAMZZN12
%A Cheng, Haibin
%A van Zwol, Roelof
%A Azimi, Javad
%A Manavoglu, Eren
%A Zhang, Ruofei
%A Zhou, Yang
%A Navalpakkam, Vidhya
%B KDD
%D 2012
%E Yang, Qiang
%E Agarwal, Deepak
%E Pei, Jian
%I ACM
%K dblp
%P 777-785
%T Multimedia features for click prediction of new ads in display advertising.
%U http://dblp.uni-trier.de/db/conf/kdd/kdd2012.html#ChengZAMZZN12
%@ 978-1-4503-1462-6
@inproceedings{conf/kdd/ChengZAMZZN12,
added-at = {2022-07-12T00:00:00.000+0200},
author = {Cheng, Haibin and van Zwol, Roelof and Azimi, Javad and Manavoglu, Eren and Zhang, Ruofei and Zhou, Yang and Navalpakkam, Vidhya},
biburl = {https://www.bibsonomy.org/bibtex/2cef81165efd28f1bf3d88a5ff2ed42b4/dblp},
booktitle = {KDD},
crossref = {conf/kdd/2012},
editor = {Yang, Qiang and Agarwal, Deepak and Pei, Jian},
ee = {https://doi.org/10.1145/2339530.2339652},
interhash = {9d594632f035f434f2c5e5dcfa190ac8},
intrahash = {cef81165efd28f1bf3d88a5ff2ed42b4},
isbn = {978-1-4503-1462-6},
keywords = {dblp},
pages = {777-785},
publisher = {ACM},
timestamp = {2024-04-10T14:01:00.000+0200},
title = {Multimedia features for click prediction of new ads in display advertising.},
url = {http://dblp.uni-trier.de/db/conf/kdd/kdd2012.html#ChengZAMZZN12},
year = 2012
}