%0 Journal Article %1 RodgersThorson2000 %A Rodgers, Shelly %A Thorson, Esther %D 2000 %J The Journal of Interactive Advertizing %K Ads How Online Perceive Process Users advertising and display om09 %T The Interactive Advertising Model: How Users Perceive and Process Online Ads %U http://jiad.org/article5 %V 1

@article{RodgersThorson2000, added-at = {2011-10-28T16:39:42.000+0200}, author = {Rodgers, Shelly and Thorson, Esther}, biburl = {https://www.bibsonomy.org/bibtex/2e28b04f615a496c9e515488d520bb278/griesbau}, interhash = {a1ae7550b36c25385126afbfc46f0ff7}, intrahash = {e28b04f615a496c9e515488d520bb278}, journal = {The Journal of Interactive Advertizing}, keywords = {Ads How Online Perceive Process Users advertising and display om09}, timestamp = {2011-10-28T16:40:25.000+0200}, title = {The Interactive Advertising Model: How Users Perceive and Process Online Ads}, url = {http://jiad.org/article5}, volume = 1, year = 2000 }