%0 Book %1 Bruncken\_Innovative\_Fernsehwerbung\_2007\_16 %A Bruncken, Arne %A Halff, Gregor %C Saarbrücken %D 2007 %I VDM, Müller %K ; Fernsehen Innovation Werbesendung %T Innovative Fernsehwerbung. Einsatz, Entwicklung und Evaluation %U http://www.ub.uni-koeln.de/cgi-bin/redirect.pl?referrer=IPS:KUGUSBJSON&url=http\%3A\%2F\%2Fdeposit\%2Ed\%2Dnb\%2Ede\%2Fcgi\%2Dbin\%2Fdokserv\%3Fid\%3D2929484\%26prov\%3DM\%26dok\_var\%3D1\%26dok\_ext\%3Dhtm; http://www.ub.uni-koeln.de/cgi-bin/redirect.pl?referrer=IPS:KUGUSBJSON&url=http\%3A\%2F\%2Fdigitool\%2Ehbz\%2Dnrw\%2Ede\%3A1801\%2Fwebclient\%2FDeliveryManager\%3Fpid\%3D2510587\%26custom\_att\_2\%3Dsimple\_viewer %@ 978-3-8364-0862-2; 3-8364-0862-7

@book{Bruncken\_Innovative\_Fernsehwerbung\_2007\_16, added-at = {2012-11-20T13:38:07.000+0100}, address = {Saarbrücken}, author = {Bruncken, Arne and Halff, Gregor}, biburl = {https://www.bibsonomy.org/bibtex/24e1da4a2b74a23838ce88d9f1b279427/hermes2}, howpublished = {Buch}, interhash = {a2e8ec6718088dd814d066164a6247b5}, intrahash = {4e1da4a2b74a23838ce88d9f1b279427}, isbn = {978-3-8364-0862-2; 3-8364-0862-7}, keywords = {; Fernsehen Innovation Werbesendung}, location = {Signatur: 35A8349. Status: verfügbar.}, note = {Literaturverz. S. VI - XIV ; Quelldatenbank: KUGUSBJSON ; Format:marcform: print ; Umfang: XVII, 68 S. : graph. Darst. 24 cm ; 978-3-8364-0862-2 ; 3-8364-0862-7}, publisher = {VDM, Müller}, timestamp = {2013-02-20T08:41:01.000+0100}, title = {Innovative Fernsehwerbung. Einsatz, Entwicklung und Evaluation}, type = {text}, url = {http://www.ub.uni-koeln.de/cgi-bin/redirect.pl?referrer=IPS:KUGUSBJSON\&url=http\%3A\%2F\%2Fdeposit\%2Ed\%2Dnb\%2Ede\%2Fcgi\%2Dbin\%2Fdokserv\%3Fid\%3D2929484\%26prov\%3DM\%26dok\_var\%3D1\%26dok\_ext\%3Dhtm; http://www.ub.uni-koeln.de/cgi-bin/redirect.pl?referrer=IPS:KUGUSBJSON\&url=http\%3A\%2F\%2Fdigitool\%2Ehbz\%2Dnrw\%2Ede\%3A1801\%2Fwebclient\%2FDeliveryManager\%3Fpid\%3D2510587\%26custom\_att\_2\%3Dsimple\_viewer}, year = 2007 }