Innovative Fernsehwerbung. Einsatz, Entwicklung und Evaluation
A. Bruncken, и G. Halff. VDM, Müller, Saarbrücken, (2007)Literaturverz. S. VI - XIV ; Quelldatenbank: KUGUSBJSON ; Format:marcform: print ; Umfang: XVII, 68 S. : graph. Darst. 24 cm ; 978-3-8364-0862-2 ; 3-8364-0862-7.
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