%0 Conference Paper %1 riegelsberger_seeing_2008 %A Riegelsberger, Jens %A Nakhimovsky, Yelena %B CHI '08 extended abstracts on Human factors in computing systems %C Florence, Italy %D 2008 %I ACM %K experience field mobile research usability user work, %P 2221--2228 %R 10.1145/1358628.1358655 %T Seeing the bigger picture: a multi-method field trial of google maps for mobile %U http://portal.acm.org/citation.cfm?id=1358628.1358655 %X This case study discusses a 2-week field trial of Google Maps for Mobile with 24 participants (in London, Manchester, Hamburg, Munich). The field trial served as a pilot, because it combined many methods previously used individually: group briefing sessions, recorded usage, multiple telephone interviews for additional context around recorded use, and 1:1 debriefs in a lab setting with the development team observing. In this paper we describe our approach, as well as substantive and methodological findings. Insights were gained along several dimensions: user experience at different levels of product familiarity (e.g. from download/install to habitual use); specific usability fixes (100+) as well as product strategy drivers; and hurdles to user experience arising from the mobile eco-system (e.g. carrier and handset platforms). %@ 978-1-60558-012-X

@inproceedings{riegelsberger_seeing_2008, abstract = {This case study discusses a 2-week field trial of Google Maps for Mobile with 24 participants (in London, Manchester, Hamburg, Munich). The field trial served as a pilot, because it combined many methods previously used individually: group briefing sessions, recorded usage, multiple telephone interviews for additional context around recorded use, and 1:1 debriefs in a lab setting with the development team observing. In this paper we describe our approach, as well as substantive and methodological findings. Insights were gained along several dimensions: user experience at different levels of product familiarity (e.g. from download/install to habitual use); specific usability fixes (100+) as well as product strategy drivers; and hurdles to user experience arising from the mobile eco-system (e.g. carrier and handset platforms).}, added-at = {2012-02-24T12:38:24.000+0100}, address = {Florence, Italy}, author = {Riegelsberger, Jens and Nakhimovsky, Yelena}, biburl = {https://www.bibsonomy.org/bibtex/2391bc75e8b0b67a7d39fe099c5db9d27/ewomant}, booktitle = {{CHI} '08 extended abstracts on Human factors in computing systems}, doi = {10.1145/1358628.1358655}, interhash = {ac798e4ba0c57d62f00f539126ae3264}, intrahash = {391bc75e8b0b67a7d39fe099c5db9d27}, isbn = {{978-1-60558-012-X}}, keywords = {experience field mobile research usability user work,}, pages = {2221--2228}, publisher = {{ACM}}, shorttitle = {Seeing the bigger picture}, timestamp = {2012-02-24T12:38:26.000+0100}, title = {Seeing the bigger picture: a multi-method field trial of google maps for mobile}, url = {http://portal.acm.org/citation.cfm?id=1358628.1358655}, year = 2008 }