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%0 Book
%1 GVK019199139
%A Rapp, Stan
%A Collins, Tom
%C Landsberg/Lech
%D 1991
%I Verl. Moderne Industrie
%K Direktmarketing
%T Die große Marketing-Wende
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+019199139&sourceid=fbw_bibsonomy
%@ 3478210801
@book{GVK019199139,
added-at = {2009-08-21T09:46:50.000+0200},
address = {Landsberg/Lech},
author = {Rapp, {Stan} and Collins, {Tom}},
biburl = {https://www.bibsonomy.org/bibtex/2f144b30dd71f4fee7154fc3a1fd3ea0f/fbw_hannover},
interhash = {c24a8227eb1874d9b3074f1ad24427e2},
intrahash = {f144b30dd71f4fee7154fc3a1fd3ea0f},
isbn = {3478210801},
keywords = {Direktmarketing},
pagetotal = {394},
ppn_gvk = {019199139},
publisher = {Verl. Moderne Industrie},
timestamp = {2009-08-21T09:47:25.000+0200},
title = {Die große Marketing-Wende},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+019199139&sourceid=fbw_bibsonomy},
year = 1991
}