%0 Conference Paper
%1 ls_leimeister
%A Wulf, Jochen
%A Söllner, Matthias
%A Leimeister, Jan Marco
%A Brenner, Walter
%B European Conference on Information Systems (ECIS)
%C Münster, Germany
%D 2015
%K Content_Provisioning Social_Marketing Social_Media Sport_Management Value_Creation itegpub pub_jml pub_msö
%T FC Bayern München Goes Social – The Value of Social Media for Professional Sports Clubs
%U http://pubs.wi-kassel.de/wp-content/uploads/2015/12/JML_525.pdf
@inproceedings{ls_leimeister,
added-at = {2015-04-17T16:38:42.000+0200},
address = {Münster, Germany},
author = {Wulf, Jochen and Söllner, Matthias and Leimeister, Jan Marco and Brenner, Walter},
biburl = {https://www.bibsonomy.org/bibtex/273c2c39360a73373c72ad7018b05a692/ls_leimeister},
booktitle = {European Conference on Information Systems (ECIS)},
interhash = {cfed605cf572222d5c949e323449ddbb},
intrahash = {73c2c39360a73373c72ad7018b05a692},
keywords = {Content_Provisioning Social_Marketing Social_Media Sport_Management Value_Creation itegpub pub_jml pub_msö},
timestamp = {2017-03-14T10:57:40.000+0100},
title = {FC Bayern München Goes Social – The Value of Social Media for Professional Sports Clubs},
url = {http://pubs.wi-kassel.de/wp-content/uploads/2015/12/JML_525.pdf},
year = 2015
}