%0 Book %1 GVK316147583 %A Reedy, Joel %A Schullo, Shauna %A Zimmerman, Kenneth %B The Dryden Press series in marketing %C Fort Worth, Tex. u.a. %D 2000 %I Dryden Press %K Computerunterstütztes_Verfahren Internet Internet_marketing Marketing Telemarketing %T Electronic marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+316147583&sourceid=fbw_bibsonomy %@ 0030211077

@book{GVK316147583, added-at = {2009-08-21T11:30:37.000+0200}, address = {Fort Worth, Tex. [u.a.]}, author = {Reedy, {Joel} and Schullo, {Shauna} and Zimmerman, {Kenneth}}, biburl = {https://www.bibsonomy.org/bibtex/2b0d08324e2a84bfa3c43e4bb488fc9c8/fbw_hannover}, interhash = {d41944a10fe535dbb0f33f435798825d}, intrahash = {b0d08324e2a84bfa3c43e4bb488fc9c8}, isbn = {0030211077}, keywords = {Computerunterstütztes_Verfahren Internet Internet_marketing Marketing Telemarketing}, pagetotal = {XXIV, 466}, ppn_gvk = {316147583}, publisher = {Dryden Press}, series = {The Dryden Press series in marketing}, subtitle = {integrating electronic resources into the marketing process}, timestamp = {2009-08-21T11:30:45.000+0200}, title = {Electronic marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+316147583&sourceid=fbw_bibsonomy}, year = 2000 }