Abstract
From the founders of the trailblazing software company 37signals,
here is a different kind of business book -- one that explores a
new reality. Today, anyone can be in business. Tools that used to
be out of reach are now easily accessible. Technology that cost thousands
is now just a few pounds or even free. Stuff that was impossible
just a few years ago is now simple. That means anyone can start a
business. And you can do it without working miserable 80-hour weeks
or depleting your life savings. You can start it on the side while
your day job provides all the cash flow you need. Forget about business
plans, meetings, office space -- you don't need them. With its straightforward
language and easy-is-better approach, Rework is the perfect playbook
for anyone who's ever dreamed of doing it on their own. Hardcore
entrepreneurs, small-business owners, people stuck in day jobs who
want to get out, and artists who don't want to starve anymore will
all find valuable inspiration and guidance in these pages.
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