%0 Book %1 Blattberg01 %A Blattberg, Robert C. %A Getz, Gary %A Thomas, Jacquelyn S. %D 2001 %I Mcgraw-Hill Professional %K imported %T Customer Equity. Building and Managing Relationships as Valuable Assets

@book{Blattberg01, added-at = {2008-11-26T13:20:43.000+0100}, author = {Blattberg, Robert C. and Getz, Gary and Thomas, Jacquelyn S.}, biburl = {https://www.bibsonomy.org/bibtex/2ba2c48ba612c56f5c4adc643e68ea41a/portmann}, interhash = {e145d4bb9403b2ef1d4cf58610728691}, intrahash = {ba2c48ba612c56f5c4adc643e68ea41a}, keywords = {imported}, owner = {stormerh}, publisher = {Mcgraw-Hill Professional}, timestamp = {2008-11-26T13:20:47.000+0100}, title = {Customer Equity. Building and Managing Relationships as Valuable Assets}, year = 2001 }