Аннотация

Media competence is a key concept in the field of media literacy and media education. However, its two components—media and competence—can be interpreted differently, which has an impact on the theoretical concepts of media competence. The term can be used both in the sense of a general human capacity and a goal for media education activities. Against this background, and in the context of the critique of media competence as a key concept, conceptual clarifications are made. They can serve as a basis for the creation of liable concepts for stimulating and developing media competence. Thus, competence standard models can play an important role as guidelines for media education activities.

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