Article,

The Role of Marketing in Paris Tourism

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CENTRAL ASIAN JOURNAL OF INNOVATIONS ON TOURISM MANAGEMENT AND FINANCE, (2022)

Abstract

The article is devoted to the analysis of tourism development in Paris, the capital of France. Special attention is paid to the analysis of the experience of using marketing tools in promoting tourism as a leading branch of the country's economy. Methods of effective use of tourist resources of France are studied. The analysis of statistical materials is carried out, the most attractive tourist advantages of the country are determined.

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