%0 Journal Article %1 Hansen:2011-04-01T00:00:00:1753-8068:27 %A JC, Modicom S Hansen %D 2011-04-01T00:00:00 %J Journal of Communication In Healthcare %K brand communication marketing medicinal myown pharma product stratadviser strategy %N 1 %P 27-37 %R 10.1179/175380611X12950033990133 %T Medicinal brand vs. medicinal product communication in the healthcare market %U http://www.ingentaconnect.com/content/maney/cih/2011/00000004/00000001/art00004 %V 4

@article{Hansen:2011-04-01T00:00:00:1753-8068:27, added-at = {2011-08-11T10:26:43.000+0200}, author = {JC, Modicom S Hansen}, biburl = {https://www.bibsonomy.org/bibtex/24b378707619b02c25861ecbc139b21c1/stratadviser}, description = {Medicinal brand vs. medicinal product communication in the health...}, doi = {10.1179/175380611X12950033990133}, interhash = {236ef2c9c599677e4715db43c3163b50}, intrahash = {4b378707619b02c25861ecbc139b21c1}, journal = {Journal of Communication In Healthcare}, keywords = {brand communication marketing medicinal myown pharma product stratadviser strategy}, note = {a must for those working in both pharma and medical device environment. It will help you to face coming drastic adjustments; do not hesitate to liaise with me at jc.hansen@stratadviser.com }, number = 1, pages = {27-37}, timestamp = {2011-08-11T10:26:43.000+0200}, title = {Medicinal brand vs. medicinal product communication in the healthcare market}, url = {http://www.ingentaconnect.com/content/maney/cih/2011/00000004/00000001/art00004}, volume = 4, year = {2011-04-01T00:00:00} }