Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.
Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.
%0 Book
%1 WestlandClark:1999
%A Westland, J. Christopher
%A Clark, Theodore H. K.
%B Global Electronic Commerce: Theory and Case Studies
%C Cambridge, MA
%D 1999
%I MIT Press
%K commercial digital economy effect network networking
%P xi, 592
%T Global electronic commerce: Theory and case studies
%X Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.
Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.
@book{WestlandClark:1999,
abstract = {Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.
Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.},
added-at = {2010-03-02T17:25:53.000+0100},
address = {Cambridge, MA},
author = {Westland, J. Christopher and Clark, Theodore H. K.},
bdsk-url-1 = {http://books.google.com/books?id=lcY1A3jB9tIC},
bdsk-url-2 = {http://mitpress.mit.edu/catalog/item/default.asp?ttype=2&tid=3262},
biburl = {https://www.bibsonomy.org/bibtex/277dff7998f47d4fc0af6842f27ada9c3/jrennstich},
booktitle = {Global Electronic Commerce: Theory and Case Studies},
date-modified = {2010-02-28 21:03:37 -0500},
interhash = {a776702ad17590b229fbe15cb7871b3d},
intrahash = {77dff7998f47d4fc0af6842f27ada9c3},
keywords = {commercial digital economy effect network networking},
pages = {xi, 592},
publisher = {MIT Press},
timestamp = {2010-03-05T16:50:03.000+0100},
title = {Global electronic commerce: Theory and case studies},
year = 1999
}