%0 Book %1 GVK324317387 %A Keegan, Warren J. %B The Prentice Hall international series in marketing %C Upper Saddle River, NJ %D 2002 %I Prentice Hall %K Export_marketing_--_Management Export_marketing_--_Management_--_Case_studies Internationales_Marketing Marketingmanagement Theorie USA Welt %T Global marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+324317387&sourceid=fbw_bibsonomy %7 7. ed %@ 0130332712

@book{GVK324317387, added-at = {2009-08-21T11:32:45.000+0200}, address = {Upper Saddle River, NJ}, author = {Keegan, {Warren J.}}, biburl = {https://www.bibsonomy.org/bibtex/2977573041ecbe10aeff2d81f7d5fcfd8/fbw_hannover}, edition = {7. ed}, interhash = {20c549495c44f3b18b68a5e719b5cd29}, intrahash = {977573041ecbe10aeff2d81f7d5fcfd8}, isbn = {0130332712}, keywords = {Export_marketing_--_Management Export_marketing_--_Management_--_Case_studies Internationales_Marketing Marketingmanagement Theorie USA Welt}, pagetotal = {XXV, 617}, ppn_gvk = {324317387}, publisher = {Prentice Hall}, series = {The Prentice Hall international series in marketing}, timestamp = {2009-08-21T11:32:57.000+0200}, title = {Global marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+324317387&sourceid=fbw_bibsonomy}, year = 2002 }