%0 Conference Paper %1 KlScWaP %A Klaus, Mart %A Schwerdtfeger, Jörg %A Wagner, Ralf %B Proceedings of the 38th EMAC Conference, Marketing and the Core Disciplines: Rediscovering References? %C Nantes %D 2009 %E Helfer, J.-P. %E Nicolas, J.-L. %K 2009 Direktmarketing_im_Wandel myown proceedings %T Assessing Digital Social Networks for Marketing Communication - The Case of MySpace.com

@inproceedings{KlScWaP, added-at = {2011-01-31T16:04:06.000+0100}, address = {Nantes}, author = {Klaus, Mart and Schwerdtfeger, J\"org and Wagner, Ralf}, biburl = {https://www.bibsonomy.org/bibtex/29c0399cd77918ef73b5cff82898704bc/rwagner}, booktitle = {Proceedings of the 38th EMAC Conference, Marketing and the Core Disciplines: Rediscovering References?}, editor = {Helfer, J.-P. and Nicolas, J.-L.}, interhash = {d947f65e29546a8344b8dd0baf2e5a8d}, intrahash = {9c0399cd77918ef73b5cff82898704bc}, keywords = {2009 Direktmarketing_im_Wandel myown proceedings}, timestamp = {2012-06-19T10:28:03.000+0200}, title = {{A}ssessing {D}igital {S}ocial {N}etworks for {M}arketing {C}ommunication - {T}he {C}ase of {M}y{S}pace.com}, year = 2009 }