%0 Book Section %1 wirtz2006instrumente %A Wirtz, Bernd W. %A Lütje, Sebastian %B Ganzheitliches Direktmarketing %C Wiesbaden %D 2006 %E Wirtz, Bernd W. %E Burmann, Christoph %I Gabler %K 2009 %P 377--402 %T Instrumente des integrierten Direktmarketings %@ 3409143459

@incollection{wirtz2006instrumente, added-at = {2011-09-15T15:53:11.000+0200}, address = {Wiesbaden}, author = {Wirtz, Bernd W. and Lütje, Sebastian}, biburl = {https://www.bibsonomy.org/bibtex/24f06b28f617254991253b89b05add8ab/trude}, booktitle = {Ganzheitliches Direktmarketing}, editor = {Wirtz, Bernd W. and Burmann, Christoph}, interhash = {580f3f31b17231062ab07dbc887e423c}, intrahash = {4f06b28f617254991253b89b05add8ab}, isbn = {3409143459}, keywords = {2009}, pages = {377--402}, publisher = {Gabler}, timestamp = {2011-09-15T16:27:20.000+0200}, title = {Instrumente des integrierten Direktmarketings}, year = 2006 }