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Instrumente des integrierten Direktmarketings

, and . Ganzheitliches Direktmarketing, Gabler, Wiesbaden, (2006)

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Value Chain Strategies and Media Convergence. Handbuch Medien-und Multimediamanagement, Gabler Verlag, (2003)Medien- und Internetmanagement. Gabler-Lehrbuch Gabler, Wiesbaden, 4., überarb. Aufl. edition, (2005)Electronic Business. Lehrbuch Gabler, Wiesbaden, 3., vollst. überarb. und aktual. Aufl edition, (2009)User integration in social media: an empirical analysis., , and . Int. J. Electron. Bus., 11 (1): 63-84 (2014)Medien- und Internetmanagement. Gabler-Lehrbuch Gabler, Wiesbaden, 1. Aufl edition, (2000)Medien- und Internetmanagement. Gabler, Wiesbaden, Lehrbuch edition, (2009)6., überarb. Aufl..Understanding consumer acceptance of mobile payment services: An empirical analysis., , and . Electron. Commer. Res. Appl., 9 (3): 209-216 (2010)Geschäftsmodelle im Web 2.0 - Erscheinungsformen, Ausgestaltung und Erfolgsfaktoren., and . HMD Prax. Wirtsch., (2008)subsequently labeled as volume 45 number 3 by Springer.Media and internet management. Gabler, 1. ed. edition, (2011)Bernd W. Wirtz.Medien und Internetmanagement. (2001)