Please log in to take part in the discussion (add own reviews or comments).
Cite this publication
More citation styles
- please select -
%0 Book
%1 GVK021924651
%A Zaltman, Gerald
%A Lemasters, Karen
%A Heffring, Michael
%B Theories in marketing series
%C New York, NY u.a.
%D 1982
%I Wiley
%K Marketing Marketingtheorie
%T Theory construction in marketing
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021924651&sourceid=fbw_bibsonomy
%@ 0471981273
@book{GVK021924651,
added-at = {2009-08-21T09:46:50.000+0200},
address = {New York, NY [u.a.]},
author = {Zaltman, {Gerald} and Lemasters, {Karen} and Heffring, {Michael}},
biburl = {https://www.bibsonomy.org/bibtex/274f6d4f845757697343babca34f28042/fbw_hannover},
interhash = {675f2681cef3294c1b7c314d5d0c1fa8},
intrahash = {74f6d4f845757697343babca34f28042},
isbn = {0471981273},
keywords = {Marketing Marketingtheorie},
pagetotal = {XXII, 209},
ppn_gvk = {021924651},
publisher = {Wiley},
series = {Theories in marketing series},
timestamp = {2009-08-21T09:47:54.000+0200},
title = {Theory construction in marketing},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021924651&sourceid=fbw_bibsonomy},
year = 1982
}