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Disambiguation of "Zaltman, Gerald"

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Theory construction in marketing

, , and . Theories in marketing series Wiley, New York, NY u.a., (1982)

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Gerald Rämisch

Gerald Tanye

Gerald Lackner

Gerald Wittmann

Gerald Schmidt

 

Other publications of authors with the same name

Marketing research, and . Dryden Press, Hinsdale, Ill., (1975)Marketing, society, and conflict, and . Prentice-Hall Series in Economic Institutions and Social Systems Prentice-Hall, Englewood Cliffs, NJ, (1975)How customers think. Harvard Business School Press, Boston, Mass., (2003)Marketing management, and . Dryden Press, Chicago, Ill. u.a., (1987)Strategies for planned change, and . A Wiley-Interscience publication Wiley, New York, NY u.a., (1977)Innovations and organizations, , and . A Wiley-interscience publication Wiley, New York, NY u.a., (1973)Consumer behavior, and . The Wiley Series in Marketing Wiley, New York, NY u.a., (1979)Theory construction in marketing, , and . Theories in marketing series Wiley, New York, NY u.a., (1982)The dissemination of task and socioemotional information in an international community of scientists., and . JASIS, 23 (4): 225-236 (1972)