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%0 Journal Article
%1 DeSa1985b
%A DeSarbo, W. S.
%A Harshman, R. A.
%D 1985
%J Journal of Current Issues and Research in Advertising
%K data mode threemode three analysis
%P 17--52
%T Celebrity-brand congruence analysis
%V 1
@article{DeSa1985b,
added-at = {2006-10-25T17:45:20.000+0200},
author = {DeSarbo, W. S. and Harshman, R. A.},
biburl = {https://www.bibsonomy.org/bibtex/2ca5ba265cf21c7d44f4fdc40c5cdd2ca/threemode},
description = {papers on three-mode analysis},
interhash = {7172db62c126f3fa82c1003b07fe6e23},
intrahash = {ca5ba265cf21c7d44f4fdc40c5cdd2ca},
journal = {Journal of Current Issues and Research in Advertising},
keywords = {data mode threemode three analysis},
pages = {17--52},
timestamp = {2006-10-25T17:45:20.000+0200},
title = {{C}elebrity-brand congruence analysis},
volume = 1,
year = 1985
}
