%0 Journal Article %1 DeSa1985b %A DeSarbo, W. S. %A Harshman, R. A. %D 1985 %J Journal of Current Issues and Research in Advertising %K data mode threemode three analysis %P 17--52 %T Celebrity-brand congruence analysis %V 1

@article{DeSa1985b, added-at = {2006-10-25T17:45:20.000+0200}, author = {DeSarbo, W. S. and Harshman, R. A.}, biburl = {https://www.bibsonomy.org/bibtex/2ca5ba265cf21c7d44f4fdc40c5cdd2ca/threemode}, description = {papers on three-mode analysis}, interhash = {7172db62c126f3fa82c1003b07fe6e23}, intrahash = {ca5ba265cf21c7d44f4fdc40c5cdd2ca}, journal = {Journal of Current Issues and Research in Advertising}, keywords = {data mode threemode three analysis}, pages = {17--52}, timestamp = {2006-10-25T17:45:20.000+0200}, title = {{C}elebrity-brand congruence analysis}, volume = 1, year = 1985 }