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%0 Book
%1 GVK390339946
%A Loudon, David L.
%A Stevens, Robert E.
%A Wrenn, Bruce
%C New York, NY u.a. :Best Business Books
%D 2005
%K Management Marketing Marketingpolitik
%T Marketing management
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+390339946&sourceid=fbw_bibsonomy
%@ 0789012332
@book{GVK390339946,
added-at = {2009-08-21T12:18:06.000+0200},
address = {New York, NY [u.a.] :Best Business Books},
author = {Loudon, {David L.} and Stevens, {Robert E.} and Wrenn, {Bruce}},
biburl = {https://www.bibsonomy.org/bibtex/20d69c7776eba0b5867de65f43fae1600/fbw_hannover},
interhash = {75d90e58eb333fe15924a45f9f2bb28f},
intrahash = {0d69c7776eba0b5867de65f43fae1600},
isbn = {0789012332},
keywords = {Management Marketing Marketingpolitik},
pagetotal = {XIII, 373},
ppn_gvk = {390339946},
subtitle = {text and cases},
timestamp = {2009-08-21T12:18:12.000+0200},
title = {Marketing management},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+390339946&sourceid=fbw_bibsonomy},
year = 2005
}