%0 Book %1 GVK390339946 %A Loudon, David L. %A Stevens, Robert E. %A Wrenn, Bruce %C New York, NY u.a. :Best Business Books %D 2005 %K Management Marketing Marketingpolitik %T Marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+390339946&sourceid=fbw_bibsonomy %@ 0789012332

@book{GVK390339946, added-at = {2009-08-21T12:18:06.000+0200}, address = {New York, NY [u.a.] :Best Business Books}, author = {Loudon, {David L.} and Stevens, {Robert E.} and Wrenn, {Bruce}}, biburl = {https://www.bibsonomy.org/bibtex/20d69c7776eba0b5867de65f43fae1600/fbw_hannover}, interhash = {75d90e58eb333fe15924a45f9f2bb28f}, intrahash = {0d69c7776eba0b5867de65f43fae1600}, isbn = {0789012332}, keywords = {Management Marketing Marketingpolitik}, pagetotal = {XIII, 373}, ppn_gvk = {390339946}, subtitle = {text and cases}, timestamp = {2009-08-21T12:18:12.000+0200}, title = {Marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+390339946&sourceid=fbw_bibsonomy}, year = 2005 }