Abstract
This paper makes investigation on investigation of the new brand preference on mobile phones among youth. Therefore, usage of the new mobile phones among young people has been discussed. It concludes with both outcomes and shortcomings of the research youngsters Kichu Kurian and M.B Saikrishna 2020. A study on brand preference on mobile phones among youth. International Journal on Integrated Education. 3, 3 (Mar. 2020), 159-168. DOI:https://doi.org/10.31149/ijie.v3i3.329 Pdf Url : https://journals.researchparks.org/index.php/IJIE/article/view/329/323 Paper Url : https://journals.researchparks.org/index.php/IJIE/article/view/329
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