%0 Book %1 GVK335768865 %A Hoffman, K. Douglas %A Bateson, John E. G. %B The Dryden Press series in marketing %C Fort Worth %D 2002 %I Harcourt College Publ. %K Dienstleistungsbetrieb Marketing %T Essentials of services marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+335768865&sourceid=fbw_bibsonomy %7 2. ed %@ 0030288924

@book{GVK335768865, added-at = {2009-08-21T11:34:36.000+0200}, address = {Fort Worth}, author = {Hoffman, {K. Douglas} and Bateson, {John E. G.}}, biburl = {https://www.bibsonomy.org/bibtex/2467e890c328588e3a0289dcdc8869044/fbw_hannover}, edition = {2. ed}, interhash = {81465a6fa7ebdca16711da96b99151f4}, intrahash = {467e890c328588e3a0289dcdc8869044}, isbn = {0030288924}, keywords = {Dienstleistungsbetrieb Marketing}, pagetotal = {XXI, 569}, ppn_gvk = {335768865}, publisher = {Harcourt College Publ.}, series = {The Dryden Press series in marketing}, timestamp = {2009-08-21T11:51:31.000+0200}, title = {Essentials of services marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+335768865&sourceid=fbw_bibsonomy}, year = 2002 }