Аннотация
Siemens is well known for ambitious efforts in knowledge management,
providing a series of innovative tools and applications within the
intranet. References@BT is such a web-based application with currently
more than 7,300 registered users from more than 70 countries. Its goal
is to support the sharing of knowledge, experiences and best-practices
globally within the Building Technologies division. Launched in 2005,
References@BT features structured knowledge references, discussion
forums, and a basic social networking service. In response to use
demand, a new microblogging service, tightly integrated into
References@BT, was implemented in March 2009. More than 500 authors have
created around 2,600 microblog postings since then. Following a brief
introduction into the community platform References@BT, we
comprehensively describe the motivation, experiences and advantages for
an organization in providing internal microblogging services. We provide
detailed microblog usage statistics, analyzing the top ten users
regarding postings and followers as well as the top ten topics. In doing
so, we aim to shed light on microblogging usage and adoption within a
globally distributed organization.
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