%0 Conference Proceedings %1 GVK382964861 %C Cambridge u.a. %D 2004 %E Farris, Paul W. %E Moore, Michael J. %I Cambridge Univ. Press %K Marketing Marketingmanagement PIMS Strategische_Planung Unternehmensorganisation %T The profit impact of marketing strategy project %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+382964861&sourceid=fbw_bibsonomy %@ 0521840538

@proceedings{GVK382964861, added-at = {2009-08-21T12:16:51.000+0200}, address = {Cambridge [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/276720e0de4d01f51101aa5d478d6b8bf/fbw_hannover}, editor = {Farris, {Paul W.} and Moore, {Michael J.}}, interhash = {959753a22ef441d02fba42673613facb}, intrahash = {76720e0de4d01f51101aa5d478d6b8bf}, isbn = {0521840538}, keywords = {Marketing Marketingmanagement PIMS Strategische_Planung Unternehmensorganisation}, pagetotal = {XVII, 307}, ppn_gvk = {382964861}, publisher = {Cambridge Univ. Press}, subtitle = {Conference}, timestamp = {2009-08-21T12:17:25.000+0200}, title = {The profit impact of marketing strategy project}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+382964861&sourceid=fbw_bibsonomy}, year = 2004 }