%0 Book %1 GVK22458832X %A Krechting, Markus J. %B Hamburger Schriften zur Marketingforschung %C München u.a. %D 1997 %I Hampp %K Betriebswirtschaft:_Sonstiges Deutschland Handel Internationales_Marketing Marketing Marketingstrategie Versandhandel %N 4 %T Internationales Versandhandels-Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+22458832X&sourceid=fbw_bibsonomy %@ 3879882150

@book{GVK22458832X, added-at = {2009-08-21T10:43:30.000+0200}, address = {München [u.a.]}, author = {Krechting, {Markus J.}}, biburl = {https://www.bibsonomy.org/bibtex/27d7ba0aef5aa9f865c46059cd227e66d/fbw_hannover}, interhash = {a0a1cc4ea6817b58e55177670af23f43}, intrahash = {7d7ba0aef5aa9f865c46059cd227e66d}, isbn = {3879882150}, keywords = {Betriebswirtschaft:_Sonstiges Deutschland Handel Internationales_Marketing Marketing Marketingstrategie Versandhandel}, number = 4, pagetotal = {XIX, 300}, ppn_gvk = {22458832X}, publisher = {Hampp}, series = {Hamburger Schriften zur Marketingforschung}, subtitle = {eine empirische Analyse strategischer Erfolgsfaktoren international übertragener deutscher Marketingkonzepte}, timestamp = {2009-08-21T10:57:20.000+0200}, title = {Internationales Versandhandels-Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+22458832X&sourceid=fbw_bibsonomy}, year = 1997 }