%0 Book %1 GVK490504175 %A Malhotra, Naresh K. %A Birks, David F. %C Harlow u.a. %D 2006 %I Pearson Education %K Marketing Marketing_research Marktforschung Methodology %T Marketing research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+490504175&sourceid=fbw_bibsonomy %7 Upd. 2. European ed. %@ 0273695304

@book{GVK490504175, added-at = {2009-08-21T12:19:46.000+0200}, address = {Harlow [u.a.]}, author = {Malhotra, {Naresh K.} and Birks, {David F.}}, biburl = {https://www.bibsonomy.org/bibtex/2f332093ccd6e251d9cc0588d21eb263b/fbw_hannover}, edition = {Upd. 2. European ed.}, interhash = {abcbf9c258ecf7d0ea6420c75e6868d2}, intrahash = {f332093ccd6e251d9cc0588d21eb263b}, isbn = {0273695304}, keywords = {Marketing Marketing_research Marktforschung Methodology}, pagetotal = {XXIII, 753}, ppn_gvk = {490504175}, publisher = {Pearson Education}, subtitle = {an applied approach}, timestamp = {2009-08-21T12:20:08.000+0200}, title = {Marketing research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+490504175&sourceid=fbw_bibsonomy}, year = 2006 }