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Marketing research, and . Pearson Education, Harlow u.a., Upd. 2. European ed. edition, (2006)Grounded theory method in information systems research: its nature, diversity and opportunities., , , and . Eur. J. Inf. Syst., 22 (1): 1-8 (2013)Successful IT Outsourcing Engagement: Lessons from Malaysia., , , , , and . AMCIS, page 378. Association for Information Systems, (2006)