%0 Journal Article %1 rogers_critical_1987 %A Rogers, Everett M. %D 1987 %J Advances in Consumer Research %K consumer-culture critical critical-administrative europe frankfurt-school intellectual internalist market-research united-states %P 7--11 %T The Critical School and Consumer Research %V 14 %X The empirical and critical schools of social science research represent two quite different approaches. The former is typified by quantitative empiricism, functionalism, and positivism, while the critical school is characterized by a more philosophical emphasis, greater attention to context, an early Marxist orientation, and a concern with who controls a system. Here we trace the historical rise of the critical school, and its contemporary differences in viewing consumer behavior. The critical school tends to be concentrated in Europe, while the empirical school is strongest in the United States. Prospects for greater understanding of the critical school by members of its counterpart are discussed, along with implications of such understanding for consumer researchers.

@article{rogers_critical_1987, abstract = {The empirical and critical schools of social science research represent two quite different approaches. The former is typified by quantitative empiricism, functionalism, and positivism, while the critical school is characterized by a more philosophical emphasis, greater attention to context, an early Marxist orientation, and a concern with who controls a system. Here we trace the historical rise of the critical school, and its contemporary differences in viewing consumer behavior. The critical school tends to be concentrated in Europe, while the empirical school is strongest in the United States. Prospects for greater understanding of the critical school by members of its counterpart are discussed, along with implications of such understanding for consumer researchers.}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Rogers, Everett M.}, biburl = {https://www.bibsonomy.org/bibtex/23a8f7731ee50418457a661b06c8f9a21/jpooley}, interhash = {c70acdb552087d6fea130f3e9d9f2569}, intrahash = {3a8f7731ee50418457a661b06c8f9a21}, journal = {Advances in Consumer Research}, keywords = {consumer-culture critical critical-administrative europe frankfurt-school intellectual internalist market-research united-states}, pages = {7--11}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {The {{Critical School}} and {{Consumer Research}}}, volume = 14, year = 1987 }