%0 Book %1 GVK519074696 %A Homburg, Christian %A Krohmer, Harley %B Lehrbuch %C Wiesbaden %D 2006 %I Gabler %K Marketing Marketingmanagement Marketingpolitik Marketingtheorie Theorie %T Grundlagen des Marketingmanagements %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+519074696&sourceid=fbw_bibsonomy %7 1. Aufl %@ 978-3-8349-0353-2

@book{GVK519074696, added-at = {2009-08-21T12:22:28.000+0200}, address = {Wiesbaden}, author = {Homburg, {Christian} and Krohmer, {Harley}}, biburl = {https://www.bibsonomy.org/bibtex/20a426468aca0b7bdb736104782756e94/fbw_hannover}, edition = {1. Aufl}, interhash = {cc31db130a86a8e2b5ac39eeaab672a9}, intrahash = {0a426468aca0b7bdb736104782756e94}, isbn = {978-3-8349-0353-2}, keywords = {Marketing Marketingmanagement Marketingpolitik Marketingtheorie Theorie}, pagetotal = {XV, 459}, ppn_gvk = {519074696}, publisher = {Gabler}, series = {Lehrbuch}, subtitle = {Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung}, timestamp = {2009-08-21T12:22:39.000+0200}, title = {Grundlagen des Marketingmanagements}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+519074696&sourceid=fbw_bibsonomy}, year = 2006 }