%0 Book %1 GVK02706655X %A Kliche, Mario %B Neue betriebswirtschaftliche Forschung %C Wiesbaden %D 1991 %I Gabler %K Innovation Marketing Produktinnovation %N 80 %T Industrielles Innovationsmarketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02706655X&sourceid=fbw_bibsonomy %@ 3409136533

@book{GVK02706655X, added-at = {2009-08-21T09:55:59.000+0200}, address = {Wiesbaden}, author = {Kliche, {Mario}}, biburl = {https://www.bibsonomy.org/bibtex/28f987788584a788b0903549edf54ea5e/fbw_hannover}, interhash = {cc73566ce6fb131a1f0f6dc69199d13f}, intrahash = {8f987788584a788b0903549edf54ea5e}, isbn = {3409136533}, keywords = {Innovation Marketing Produktinnovation}, number = 80, pagetotal = {XVI, 198}, ppn_gvk = {02706655X}, publisher = {Gabler}, series = {Neue betriebswirtschaftliche Forschung}, subtitle = {eine ganzheitliche Perspektive}, timestamp = {2009-08-21T09:56:57.000+0200}, title = {Industrielles Innovationsmarketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02706655X&sourceid=fbw_bibsonomy}, year = 1991 }