%0 Book %1 GVK022106014 %A Guiltinan, Joseph P. %A Paul, Gordon W. %B McGraw-Hill series in marketing %C New York, NY u.a. %D 1982 %I McGraw-Hill %K Marketing %T Readings in marketing strategies and programs %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+022106014&sourceid=fbw_bibsonomy %@ 007048922X

@book{GVK022106014, added-at = {2009-08-21T09:46:50.000+0200}, address = {New York, NY [u.a.]}, author = {Guiltinan, {Joseph P.} and Paul, {Gordon W.}}, biburl = {https://www.bibsonomy.org/bibtex/22b47c50958529f16a821e7f25e43bc9b/fbw_hannover}, interhash = {d81960fd2d068d117dc149ac12a3259b}, intrahash = {2b47c50958529f16a821e7f25e43bc9b}, isbn = {007048922X}, keywords = {Marketing}, pagetotal = {XII, 591}, ppn_gvk = {022106014}, publisher = {McGraw-Hill}, series = {McGraw-Hill series in marketing}, timestamp = {2009-08-21T09:47:58.000+0200}, title = {Readings in marketing strategies and programs}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+022106014&sourceid=fbw_bibsonomy}, year = 1982 }