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Readings in marketing strategies and programs

, and . McGraw-Hill series in marketing McGraw-Hill, New York, NY u.a., (1982)

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Marketing management, and . McGraw-Hill series in marketing McGraw-Hill, New York, NY u.a., 2. ed edition, (1985)Readings in marketing strategies and programs, and . McGraw-Hill series in marketing McGraw-Hill, New York, NY u.a., (1982)Marketing management, , and . McGraw-Hill series in marketing McGraw-Hill, New York u.a., 6. ed. ; internat. ed. edition, (1997)